You've Heard of Cloud Gaming for PC. This is How now.gg is Unique

Mobile gaming revolutionized the industry by giving users the ability to play anywhere and at any time. And while these games and apps have already been catapulting the gaming industry

Mobile gaming revolutionized the industry by giving users the ability to play anywhere and at any time. And while these games and apps have already been catapulting the gaming industry into becoming larger than even films and sports, developers and publishers are constantly looking for new ways to push forward the industry. This search for innovation has led devs to what could be the next step in gaming: Gaming remotely on the cloud, with now.gg is the first and largest cloud gaming platform to join the fray, offering a unique set of solutions to both gamers and developers alike.


In contrast to purchasing, downloading, and playing digital games, a practice that has been quite common for the past decade, streaming games from the cloud is a completely different matter, particularly due to the fact that the said games aren’t running locally on the device, but are rendered and processed remotely in the platform’s servers, while the users only access the game on their devices via streaming. 


In the past few years, there have been quite a few notable cloud gaming platforms popping up, each with its own sets of solutions and offerings, as well as with its own unique library of games. Of these platforms, Google Stadia, Xbox Cloud Gaming, and Amazon Luna are some that stand out. However, now.gg is the newest entry in the cloud gaming category, offering a series of unique solutions that allow players to enjoy their favorite mobile games via streaming, and regardless of their devices.


In this brief overview, we’re going to take a look at these four cloud gaming platforms and show you what makes now.gg stand out among the others.


Availability of Games


As we mentioned just now, each of these cloud platforms focuses specifically on certain types of games. For Xbox Cloud Gaming, this focus is evidently on Microsoft titles and other games that are already available on their standard consoles. This library is constantly growing as they add more titles to their repertoire. Both Microsoft and Amazon have quite varied catalogs with a little bit of something for everyone. Meanwhile, Stadia also has a varied library, though their business model is different. Here’s a quick breakdown of the three:



  • Xbox Cloud Gaming: As a part of the Xbox Game Pass Ultimate, Xbox Cloud Gaming comes included with the monthly subscription fee, and grants users access to play any of the available games on the cloud at no additional cost. These available games, however, regularly rotate and alternate.

  • Google Stadia: Stadia is completely free to use with any Google account, though their games must be purchased individually in order to play them on the cloud. In this sense, players are essentially building a library of permanently accessible games from the cloud, mostly at the full price of their physical and digital counterparts. Additionally, Stadia offers a Stadia Pro monthly subscription, with similar offerings to Xbox Cloud Gaming; games that players can play at no additional cost as long as they maintain the subscription. Furthermore, Stadia Pro also increases the quality of the stream to 4K and includes HDR.

  • Amazon Luna: Luna has two subscription models, Luna+ and Ubisoft+. The games available to the user will vary depending on the subscription, but the service itself is much the same: You pay to get access to cloud gaming, which you can then enjoy and stream on any compatible device, including some Android phones and iPhones, Fire TVs, PC, and Mac. The only caveat here is that, in order to enjoy these games, you need a compatible controller.


All three cloud gaming platforms mentioned above have similar approaches to cloud gaming, though their business models vary somewhat. now.gg, on the other hand, is completely free to use, and gamers can access any of the games on the platform with a single click. There are no restrictions to the number of games available, nor do they rotate or alternate in any way—if it exists on the now.gg mobile cloud, you can play it anywhere and at any time, and most importantly, on any device, be it your phone or tablet, or your PC.


Ease of Access


While both Xbox Cloud Gaming and Amazon Luna offer all their games in a comprehensive manner, letting players choose their games from a catalog, and Stadia does much of the same for both Stadia Pro and purchased games, now.gg is much more straightforward and gives users instant access to games via a URL. Instead of navigating through menus and sifting through the library of available games, now.gg gives you access to any of its available titles simply by opening its URL on your browser.


As soon as you paste the URL in your browser, the corresponding game will open instantly, without the need for downloading or installing any files or software. These mobile games are always kept updated to their latest versions so there are never any lengthy waiting periods of loading screens.


Instead of a URL, you can also click on any of the tailored ads or links that users or developers publish online. If you’re a publisher, this also makes marketing games online much easier, since you won’t need to fund expensive CPI campaigns—because your users will never need to go to your app page and install the games—and can skip the setup process completely, which is where most games have significant user drop-off after installing. now.gg lets you forgo lengthy downloads and updates, and gives users instant access to play your games, potentially increasing day-one retention and improving the longevity of your game.


Controls


The most important part of any game system, be it cloud-based or otherwise, is that players should be able to play them comfortably. In this regard, all three platforms have slightly different approaches to playability, with now.gg offering one of the most inclusive control schemes when gaming on both PC and on handheld devices. 


When it comes to playability, Stadia, Luna, and Xbox Cloud Gaming are quite competent at their availability of controls. For starters, Both Stadia and Luna give users the liberty of using a variety of compatible gamepads, including both the Dualshock 4 and the Xbox One controllers, as well as Google’s own Stadia gamepad and Amazon’s exclusive Luna Controller.


Xbox Cloud Gaming, similarly, is also compatible with several wired and wireless controllers. In the case of the latter, however, the gamepads must support Bluetooth connectivity in order to function remotely while gaming. However, since some games in this platform can also be streamed through the cloud on mobile devices, users can play them with touchscreen controls, though the availability of these control schemes are limited to only a handful of games. Luna, on the other hand, is completely focused on simply streaming the games on a variety of screens and devices, and always requires a compatible controller to play, such as their very own Luna Controller..


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As a platform dedicated exclusively for playing mobile games on the cloud, however, now.gg offers keyboard and mouse schemes for all their games. These schemes are designed by our team and cover most of the important functions of any title. Regardless, for menu-based games with many on-screen buttons and different menus, gamers can also use their mouse to aid in navigation. And in the case of users who play on the mobile cloud using their phones or tablets, they can get the same experience as if they were playing a digital version of the game they downloaded and installed from the Play Store or App Store, except for the fact that, since it’s not running locally, the games don’t take up storage space, nor do they put any stress on your hardware..


Notable Features


Despite all their innovations and advances in gaming technology, Stadia, Luna, and Xbox Cloud Gaming revolve more around the end-user and try to give them the best gaming experience. And when it comes to users who can’t quite afford a gaming PC or a console, gaming on the cloud is a great alternative as it gives comparable graphics and performance, without the hefty entry fee.


While now.gg also focuses considerably on providing the best gaming experience on the mobile cloud, our platform also has several offerings for developers and publishers. Being able to get instant access to a game without any downloads is already a considerable advantage when it comes to increasing user retention. However, now.gg also has solutions to not only improve the marketing of your game but also to manage and bolster its monetization and increase revenue.


According to a report on adweek, 70% of a game’s revenue comes from its spenders, people who pay money in return for in-game benefits. However, if they were playing on their phones and wanted to make a purchase in a game, they would be restricted by the payment methods accepted by the storefront, which are surprisingly limited. In contrast, now.gg can not only handle all the aspects of your game’s revenue stream with a number of monetization APIs, but it also supports a large variety of payment methods, including digital wallets and cryptocurrency.


In the 2021 Global Payments Report, It is estimated that, by 2023, around 52% of all global ecommerce transactions will be paid with digital wallets. Preemptively transitioning to a platform with a larger variety of accepted payment methods can be the key for boosting the revenue of your game, which is something that now.gg offers right out of the box.


One last notable feature is the instant access capabilities of now.gg which, as we mentioned above, can significantly reduce marketing costs. Numerous mobile developers and publishers approach marketing via CPI campaigns to get prospective users to install and try their game, and hopefully continue gaming in the future, eventually converting into paying customers. Since now.gg games are accessed via URLs, ads, and links, it’s possible to market them through regular PPC campaigns, which are usually cheaper. Furthermore, since users won’t have to download or install any games, they are less likely to drop off during the setup process. 


With all that being said, we hope this brief overview can help you to learn about the marvels of cloud gaming, and above all, about what now.gg is doing to advance and revolutionize the industry, especially when it comes to gaming on mobile cloud.


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